The Public Relations Bibliography

 

Future of Media Report

Page history last edited by David Phillips 3 yrs ago

Papers

 

Harvard Style description

 

Dawson, R, Watson, R,. 2006 Future of Media Report http://www.futureexploration.net/fom06/Future_of_Media_Report2006.pdf August 2006

 

Available from

 

 

Abstract

 

Over the last decade we have seen many new media emerge, many new ways not just to

disseminate content in all its forms, but also to interact, invite contribution, build relationships, and

engage in conversations. What was a relatively static landscape for many years has exploded into

an extraordinary mosaic of elements old and new, juxtaposing reality TV, blogs, search engines,

interactive cable TV, location mash-ups, iPods, podcasts, digital TV recorders, personalized adserving,

online social networks, free newspapers, satellite radio, photo sharing, and far more.

 

 

 

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Courses that suggest this as reading matter

 

Social Media Superclass

 

On-Line PR.

 

Interactive Media Strategies

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