The Public Relations Bibliography

 

Master Index

Page history last edited by PRChannel 7 mos ago

This page is the master index of sources relevant to public relations courses.

 

It comprises references in the following catagories:

 

 

 


Just in

Exploring the Link Between Volume of Media Coverage and Business Outcomes

 

By Angela Jeffrey, APR, Dr. David Michaelson, and Dr. Don W. Stacks

 

Literature

Books

Author/s where known Date where known Title Publisher where known

 

 

 

Advertising Research Foundation 1990 ARF Guidelines Handbook: The Advertising Foundation Compendium of Guidelines To Good Advertising, Marketing and Media Research Practice, New York: Advertising Research Foundation, 641 Lexington Avenue, New York, NY 10022.

 

Agee, W. K. Ault, P. H. Cameron, G. T. Wilcox, D. L 2000 Public Relations Strategies and Tactics New York, Allyn & Bacon

 

Ahmed Riahi-Belkaoui, A. and Pavlik, E. L. 1992 Accounting for Corporate Reputation Greenwood Publishing Group

 

Anderson, C., 2006 The Long Tail: Why the Future of Business Is Selling Less of More. New York Hyperion

 

Haig, M (2001) The essential guide to public relations on the Internet London: Kogan Page.

 

Gillin, P. 2006 The New Infuencers Sanger :Quill Driver Books

 

Journals

 

Journal of Communication Management. http://www.emeraldinsight.com/info/journals/jcom/jcom.jsp

 

Communication Theory Published by Blackwell Publishing http://www.blackwellpublishing.com/

Computational Linguistics http://mitpress.mit.edu/journal-home.tcl?issn=08912017

 

Journal of Applied Communication Research http://www.tandf.co.uk/journals/titles/00909882.asp

 

Journal of Automated Reasoning http://www-unix.mcs.anl.gov/JAR/

 

Journal of Business Communication

 

Journal of Employee Communications Management http://www.ragan.com

 

Journal of Language and Computation http://www.dcs.kcl.ac.uk/journals/jlac/

 

Journal of Logic, Language and Information http://www.springerlink.com/app/home/journal.asp?wasp=63ee4fee30e043d98ad66c1f0dbcfecf&referrer=parent&backto=linkingpublicationresults

 

Journal of Logic, Language and Information http://www.wkap.nl/journalhome.htm/0925-8531

 

Journal of Public Relations Researc http://www.erlbaum.com/http://www.erlbaum.com

 

Journal of Reputation Management http://www.henrystewart.com/

 

Journal of Semantics http://jos.oxfordjournals.org/

 

Journal of Semantics http://www3.oup.co.uk/jnls/list/semant/

 

Kluwer: Studies in Lingusitics and Philosophy http://www.wkap.nl/series.htm/SLAP

 

Linguistics and Philosophy http://www.wkap.nl/journalhome.htm/0165-0157

 

Mind and Language http://www.blackwellpublishing.com/journal.asp?ref=0268-1064

 

Natural Language Semantics http://www.springerlink.com/app/home/journal.asp?wasp=83ea7c392bcf4a1bb123fab04d1874b5&referrer=parent&backto=linkingpublicationresults,1:102969,1

 

Natural Language Semantics http://www.wkap.nl/journalhome.htm/0925-854X

 

Public Relations Quarterly http://www.questia.com/library/jp-public-relations-quarterly.jsp?CRID=jp_public_relations_quarterly&OFFID=se1jp&KEY=public_relations_quarterly&LID=14588949

Public Relations Review http://www.elsevier.com/wps/find/journaldescription.cws_home/620188/description#description

 

SALT from Cornell. http://ling.cornell.edu/clcpubs/SALT.html

 

Web Journal of Formal, Computational & Cognitive Linguistics http://fccl.ksu.ru/

Linguistics and Philosophy http://www.springerlink.com/app/home/journal.asp?wasp=7f222bddf8054687a5e3ae21bbd7d66e&referrer=parent&backto=linkingpublicationresults

 

 

 

Journal articles

 

Papers

A.T. Kearney 1999 Making Strategies Pay: A White Paper on Integrated Strategic Measurement A. T. Kearney Article ID 499/251

Abbot, J. 2003 [Does employee satisfaction matter?] A study to determine whether low employee morale affects customer satisfaction and profits in the business-to-business sector. :Journal of Communication Management; May2003, Vol. 7 Issue 4, p333, 7p

 

Allen, C., 2006 Dunbar Triage: Too Many Connections http://www.lifewithalacrity.com/2005/02/dunbar_triage_t.html August 2006

 

Mejias, U. A., 2006 Social Media and the Networked Public Sphere http://ideant.typepad.com/ideant/2006/07/social_media_an.html#more August 2006

 

Dawson, R, Watson, R,. 2006 Future of Media Report http://www.futureexploration.net/fom06/Future_of_Media_Report2006.pdf August 2006

 

[Marketing to MySpace]

 

Trade magazines

 

PR Week PRWeek.com is the companion website for PRWeek, the Public Relations'industry trade magazine covering: the United States, United Kingdom, Germany and Asia-Pacific.

 

 

Research and Learning Resources

PR journals online

Strategic Communication Management http://www.melcrum.com

Communications World http://www.iabc.com

Frontline http://ipra.org/

O’Dwyer’s PR Services Report http://www.odwyerpr.com

Public Relations Strategist http://www.prsa.org/

PRSA Strategist http://www.prsa.org/

Reputation Management http://www.prcentral.com

Online Publishers Association

 

 

 

PR Research Centres

 

On-line sources of information

Legal issues

http://www.zenithmedia.com/ Zenith Media (good links to other sites)

http://www.internetnews.com/IAR/ US Internetnews

http://cyberatlas.internet.com/ Cyberatlas (news and information)

http://www.100hot.com/directory/100hot/ Hot100 most popular sites

http://www.forrester.com/ Forrester Research and e-commerce analysis

http:// www.oftel.gov.uk Oftel site with news and information

http://www.itvreport.com/ News and information on digital TV

 

The PR Dashboard - Resource site with links to tips and help on Media Management, Pitching and a variety of other Public Relations topics

elab (formally Project 2000 at Vanderbilt, major Internet research center)

GVU at Georgia Tech (major Internet research center)

Sullivan, D. Social Media Optimization, Search Engine Watch

Social Media Features for Newspaper Sites Glaser, M. http://www.pbs.org/mediashift/2006/08/diy_researchbloggers_gauge_web.html

Online Social Networking Examples

 

The long tail video

Shirkey,C,. 2003 Power Laws, Weblogs, and Inequality http://www.shirky.com/writings/powerlaw_weblog.html August 2006

 

PRTechnologies

XPRL.org The eXtensible (XML) Public Relations Language XPRL

Newswire and distribution services

The Internet Press Centre The Internet Press Centre Online. Available from http://www.internetpresscentre.com

WeblogWire

Podcast Directory

File shareing

RSS

RSS Guides

RSS lists

Blogs, Podcasts and wikis

Guidelines for PR student blogs Richard Bailey's Article

What is a blog A debate about the Charectoristics of a blog

Podcast Case Study The Speedo Case Study.

Mobile

3G useage in the UK

3G Mobile effects on social habits - BBC report

Mobile Video forecasts

Interactive Broadcast

Virtual communities

Useful practitioner Internet tools

Web stats tools

Web site visitor statistic information

More Web site visitor statistics

Social Media Hosting services

Chat tools

Search Engines

Colaborative editorial and editing tools

Wiki services

Web conferencing

Project collaboration

Monitoring and evaluation services and resources

 

Courses

 

How to add a reference

 

 

 

 

 

 

 

 

The following resources have not been sorted yet.

http://netpr.blogspot.com/2006/07/reading-list.html

 

AMEC 1997 The Power of the Media and How to Measure It: A Client Guide to Media Evaluation AMEC members also post information on methodologies and metrics on their web sites. Association of Media Evaluation Companies (AMEC) http://www.amec.org.uk/

Anderson, F.W. and Hartley, L. 1999 Guidelines for setting Measurable Public relations Objectives The Institute for Public Relations Objectives. The Institute for Public Relations Research and Evaluation, Gainesville, Florida. http://www.instituteforpr.com

Armstrong, S., Church, K., P. Isabelle, E. Tzoukermann and D. Yarowsky (Eds.), 1999 Natural Language Processing Using Very Large Corpora Kluwer Academic Publishers

Ashcraft, L 1991 The Evolving Marketing Research Industry Marketing Research (June) 3:2, 23-29.

Atwell, A. 1999 The Language Machine Centre for Computer Analysis of Language and Speech http://www.scs.leeds.ac.uk/amalgam/ccalas/homepage.html

Axelrod, J. N. and Frendberg, N. 1990 Conjoint Analysis: Peering Behind the Jargon Marketing Research (June) 2:2, 28-35.

Babbie, Earl P. 2000 The Practice of Social Research 9th edition, Belmont, California Wadsworth

Baer, D H. 1979 Communications Audit: Getting Full Measure From PR Public Relations Journal (July) 10-12.

Baerns, B. 2003 Separating advertising from programme content: The principle and its relevance in communications practice. Journal of Communication Management; Nov2003, Vol. 8 Issue 1,

Barlow, W. 1993 Establishing Public Relations Objectives And Assessing Public Relations Results, The Institute for Public Relations Research and Education,

Bennett, R. and Gabriel, H. 2001 Corporate Reputation, trait covariation and the averaging principle European Journal of Marketing Vol. 35. No. ¾, pp387-413 http://www.emerald-library.com/ft

Berelson, B 1952 Content Analysis in Communications Research, Glencoe, Illinois: Free Press

 

Bignell, J. 1997 Media Semiotics : an introduction. Manchester : Manchester University Press

Bissland, J. H 1990 Accountability Gap: Evaluation Practices Public Relations Review (Summer), 16:2.

Black, L. D., Hartel, C. E. 2002 Public relations orientation: Development, empirical testing and implications for managers. Journal of Communication Management; Dec2002, Vol. 7 Issue 2

Blattberg, R. C. 1991 Behavioral Research In the 1990’s Marketing Research(September), 12-24.

Blight, A., Dinwiddy, P., White, J., Williams, N. 1990 Evaluation in Public Relations by Cranfield School of Management for the Public Relations Consultants’ Association Not Published

Bosch, J. and Hirschey M. 1989 The Valuation Effects of Corporate Name Changes Financial Management (Winter), 64-73

Botwinick, P 1984 The Image of Corporate Image Public Relations Journal (November), 12-14.

Brink, A 1997 One Simple Question Communication World, Dec 1996/Jan 1997, pp25-27

Brody, E. W. and Stone, G.C. 1989 Public Relations Research New York:Praeger

Bromley, D. B. 2001 Relationships between personal and corporate reputation European Journal of Marketing. Vol. 35, No. ¾ pp 316 http://www.emerald-library.com/ft

Bromley, D. B., 2000 Psychological Aspects of Corporate Identity, Image and Reputation Corporate Reputation Review Vol. 3, No. 3 pp. 240-252

Bronn, P. & Bronn, C. 2003 A reflective stakeholder approach: Co-orientation as a basis for communication and learning. :Journal of Communication Management; May2003, Vol. 7 Issue 4,

Broom, G. M. 1977 Co-orientational Measurement of Public Issues Public Relations Review (Winter), 110-119.

Broom, G. M. and Dozier, D. M. 1983 An Overview: Evaluation Research in Public Relations Public Relations Quarterly (Fall), 5-8.

Broom, G. M., and Dozier, D. M 1990 Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Broom, M. Cutlip, S, M. and Center, A. 1952 Effective Public Relations New York, Prentice Hall

Brundige, E, N 180 BC The legend of the library. The early collections of texts and their analysis The Perseus Digital Library. http://www.perseus.tufts.edu/GreekScience/Students/Ellen/Museum.html#RTFToC2

Budd, R.W., Thorp, R. K., and Donohew, L. 1967 Content Analysis of Communications New York: Macmillan

Budiansky, S 1988 The Numbers Racket: How Polls and Statistics Lie U.S. News & World Report (July 11), 44-47.

Bumstead, R. R. 1983 How to Measure the Effectiveness of a PR Campaign Marketing News (March 18)

Burgelin, O 1968 Structural Analysis and Mass Communication. In Denis McQuail (Ed.) (1972): Sociology of Mass Communications. Harmondsworth: Penguin

Cameron, G. T. 1994 "Does Publicity Out-Perform Advertising? An Experimental Test Of The Third-Party Endorsement," Journal of Public Relations Research 6:3, 185-207

Campbell, C, B. 1993 "[Does Public Relations Affect The Bottom Line?] CEOs Think So,” Public Relations Journal (October), 14-17

Campbell, D, T. and Stanley, J, C. 1963 Experimental and Quasi-Experimental Designs For Research: Rand McNally

Carney, T. F 1972 Content Analysis: A Technique for Systematic Inference from Communications Winnepeg: University of Manitoba Press

Cattell, M. E. 1986 An Assessment of Public Relations and Issues Management in American Business Corporations Public Relations Review 12 (Fall), 51.

Chan, G 2004 Priorities old and new for UK PR practice in Handbook of Corporate communication and Public Relations Oliver, S. M. ed. Routeldge London

Chandler,D. 2001 Analysis of Media Texts Media and Communications University of Aberystwyth http://www.aber.ac.uk/media/Sections/textan.htm

Chang, T.K., Chen C.H. and Wang J. 1992 The World of China Central Television News: A Content Analysis Washington, D.C. United States Information Agency Project Report (December).

Chang, T.K., Wang J. and Chen C. H. 1994 News As Social Knowledge in China: The Changing Worldview of Chinese National Media Journal of Communication 44:3 (Summer).

Chang, Y., Cropp, F. and Cameron, G.T. 2000 Talk the Talk, Walk the Walk: Advancing Measurement in Public Relations Association for Education in Journalism and Mass Communication PR Public Relations Educators Convention New Orleans Phoenixhttp://lamar.colostate.edu/~aejmcpr/phoenix.htm

Chapman, R. G. 1990 "Assessing Media Effectiveness With `Where Did You Happen To Hear About Us?' Questions," Marketing Research (June) 2:2, 21-27

Charles, E. 1994 "Cutting To The Heart of Media Evaluation," PR Week (October 14), 11-13

Cheney, R. 1996 Is There A Lesson Here For Public Relations?" The Union League Club http://www.instituteforpr.com

Childers Hon. J, C,. 1998 Demonstrating Effectiveness in Public Relations Journal of Public Relations Research 10, no.2(1998): p.103-135

Clarke, G. 1997 [Messages from CEOs. A content analysis approach] Corporate Communications An International Journal Vol. 2 Number 1, pp 31-39

Clevenger, T. et al 1965 Measurement of Corporate Images By the Semantic Differential Journal of Marketing Research (February), 80-82.

Cline, C. 1984 Evaluation and Measurement in Public Relations and Organizational Communications A Literature Review, San Francisco: International Association of Business Communicators Foundation.

Cohen, J. 1960 (1960). A coefficient for nominal scales. Educational and Psychological Measurement, 20, 37-46.

Cohen, R 1963 The Measurement of Corporate Images The Corporation and its Publics, edited by John W. Riley, New York: Wiley

Colorado State University School of Journalism 2001 An Introduction To Content Analysis http://writing.colostate.edu/references/research/content/index.htm

Consterdine, G. 1997 How Magazine Advertising Works http://www.consterdine.com/reports.asp

Coyle, R. J. & Stephens L. F. 1979 Why Practitioners Should Master Sampling and Survey Research Public Relations Journal (February), 14-16.

Cramp, B. 1994 Ahead Of The Count; Counting the Press Mentions Is No Longer A Good Measurement of PR Marketing Magazine (July 28).

Cravens, K., Goad Oliver, E., & Ramamoorti, S. 2003 The reputation index: Measuring and managing corporate reputation. European Management Journal, 21(2), 201-213.

Crespi, I 1987 Surveys as Legal Evidence Public Opinion Quarterly (Spring), 84-91

Cronbach, L. J. 1957 Coefficient alpha and the internal structure of tests. Psychometrica, 16, 15-41.

Culbertson, H. M. 2003 Applied public relations research. In G. H. Stempel, D. H. Weaver, & G. Cleveland Wilhoit, Mass communication research and theory, pp. 53-75. Boston: Allyn & Bacon

Cummings, K. M. 1979 Random Digit Dialing: A Sampling Technique For Telephone Surveys Public Opinion Quarterly (Summer), 233-244.

Cutlip, S. M., Center, A. H., and Broom, G. 1994 Effective Public Relations (7th edition) Englewood Cliffs, NJ Prentice Hall International

Cutlip, S., Center, A. and Broom, G. 2000 (2000) Effective Public Relations (8th edition), London, Prentice Hall International

de Chernatony, L. Harris, F.J. Christodoulides, G 2002 (2002) Developing a brand performance measure for financial services brands http://www.business.bham.ac.uk/bbs/static/images/cme_resources/Users/de%20chernatony/CRBM/16%20dev.pdf December 2004

Deerwester, S., Dumais, S. T., Furnas, G. W., Landauer, T. K., Harshman, R. 2001 Indexing by Latent Semantic Analysis http://lsa.colorado.edu/papers/JASIS.lsi.90.pdf

Denzin, N.K. and Lincoln, Y.S.(eds) 1994 Handbook of Qualitative Research. Thousand Oaks, CA: Sage.

DeSanto, B. Moss, D. 2004 Rediscovering what PR managers do: Rethinking the measurement of managerial behaviour in the public relations context Journal of Communication Management, vol. 9, no. 2

DeWeese, L. C. 1976 Computer Content Analysis of Day-Old Newspapers Public Opinion Quarterly (Spring), 91-94

Dowling, G. R 2004 How Journalists Evaluate Corporate Reputations Corporate Reputation Review, Summer 2004, vol. 7, no. 2.

Dozier, D. M. 1984 "Program Evaluation and the Roles of Practitioners," Public Relations Review (Summer), 10:2, 13-21

Dozier, D. M. 1990 Planning and evaluation in PR practice. Public Relations Review, 16 (2), 17-25.

Dozier, D. M. 1990 The Innovation of Research in Public Relations Practice: Review of a Program of Studies Public Relations Research Annual, Vol. 2, 3-28

Dozier, D. M. 1985 "Planning and Evaluation in Public Relations Practice," Public Relations Review (Summer), 17-25.

Dozier, D. M. and Ehling, W. O. 1992 "Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects," Excellence in Public Relations and Communication Management, Lawrence Erlbaum Associates, 159-184.

Duffy, G. 1989 The Validity Problem of Content Analysis The Annual Meeting of the American Political Science Association, Atlanta, August, 1989

Ehling, W. P. 1977 [Public Relations Administration and Public Opinion Research ]Paper presented to the Associaton for Education in Journalism, Madison, Wisconsin, (August)

Ehling, W. P. and Hesse, M.B. 1983 Use of Issue Management in Public Relations Public Relations Journal (June), 14-16.

Elliott, S. 1993 Consumer Product Companies Seek Better Methods To Gauge The Effect of Marketing On Their Sales The New York Times (October 19).

Elsasser, J. 1994 Doing A Communications Audit Public Relations Tactics (December), 24.

Emmert, P., & Barker, L. L 1989 . (1989). Measurement of communication behavior.. White Plains, NY: Longman

European Society for Opinion and Marketing Research 1987 International Research Guidelines European Society for Opinion and Marketing Research

Evans, W. 2001 Content Analysis resources for Quantitative Analyses Of Texts, Transcripts, And Images Georgia State University

Fairchild, F., & O’ Connor, N 2003 Reputation and the bottom-line: A communications guide to reporting on corporate reputation. Chartered Institute of Public Relations.. London www.cipr.co.uk

Fairchild, M 2002 An Opportunity to raise the standing of PR Journal of Communication Management; Jun 2002, Vol. 6 Issue 4, p305, 3p

Fairchild, M. 1999 “The Public Relations Research and Evaluation Toolkit: How To Measure The Effectiveness of PR.” IPR/PRCA/PR Week Institute of Public Relations.www.cipr.co.uk

Fairchild, M. 2001 The IPR Toolkit The Institute of Public Relations, London

Fairchild, M. 1997 How to Get Real Value from Public Relations: A Client Guide to Designing Measurable Public Relations Objectives, International Committee of Public Relations Consultancies Associations Limited (ICO), Willow House, Willow Place, London SW1P 1JH, United Kingdom.

Fall, L. T. 1998 Management by Objectives: An Effective Tool for Measuring the Success of Public Relations Classroom Projects Association for Education in Journalism and Mass Communication. Edited by Professor Gay Wakefield, Texas Christian University http://lamar.colostate.edu/~aejmcpr/47fall.htm

Fan, D. P. 1988 Predictions of public opinion from the mass media New York, NY, Greenwood Press.

Ferber, R, Editor 1974 Handbook of Marketing Research New York: McGraw-Hill

Ferber, R., Editor 1978 Readings in Survey Research Chicago: American Marketing Association

Ferraro, R. 2000 Considerations for measuring public affairs values. Washington, DC: Public Affairs Council.

Files, J. A. 1984 "Study Shows That Public Information Campaigns Work," Public Relations Journal (January), 8-9.

Fiske, J. 1990 Introduction to communication studies. London: Routledge.

Fleischer, C. S. and Mahaffy, D. 1997 A Balanced Scorecard Approach to Public Relations Management Assessment. Public Relations Review, 23 (2), pp 17-142

Fleisher, C. (Ed.). 1995 (1995). Public Affairs Benchmarking. Washington, DC: Public Affairs Council.

Fleisher, C. (Ed.). 1999 Assessing, managing and maximizing public affairs performance.. Washington, DC: Public Affairs Council

Flesch, R 1944 A new readability yardstick. Journal of Applied Psychology, 32, 22-27.

Flowers, L. B. 1994 How Market Research Was Used To Develop A Corporate Identity For an 80 Billion Dollar Corporation CASRO Journal, 143-146

Fombrun, C. 2000 Value to be found in Corporate Reputations Mastering Management, Financial Times, New York, Dec 4, 2000 http://www.reputationinstitute.com

Fombrun, S. and Van Riel, C. B. M. 1997 The reputational landscape Corporate Reputation Review Vol. 1 No. ½ pp 5-13

Frankel, M. R. & L. R. Frankel 1987 Fifty Years of Survey Sampling in the United States Public Opinion Quarterly (Winter), S127-S138

Frankel, M. R. and Frankel, L. R. 1974 “Probability Sampling,” in Handbook of Marketing Research, edited by Robert Ferber McGraw-Hill

Freitag, A. R. 1998 How to Measure what we do Public Relations Quarterly, pp 42-47 Summer

Gauntlet, D. 1995 Moving Experiences: Understanding Television's Influences and Effects London, John Libbey Media http://www.leeds.ac.uk/ics/david.htm

George, A. L. 1959 Propaganda Analysis: A Study of Inferences Made from Nazi Propaganda in World War II, White Plains, NY: Row, Peterson, &Co.,

Gerbner, G,. et al 1969 The Analysis of Communication Content, New York, Wiley http://www-unix.oit.umass.edu/~commdept/resources/bib.html

Gerbner, G., Holsti, O., Krippendorff, K., Paisley, W. and Stone, P.J., eds. 1969 The Analysis of Communication Content: Developments in Scientific Theories and Computer Techniques New York: John Wiley and Sons

Goldman, E & Taik Sup Auh 1979 Public Policy Issue Analysis: A Four-Posted Research Design Public Relations Quarterly (Winter), 20-26.

Gottschalk, L. A., and Gleser, G., A. 1969 The Measurement of Psychological States Through the Content Analysis of Verbal Behavior Berkeley, CA: University of California Press

Gottschalk, L., A. 1995 Content Analysis of Verbal Behavior: New Findings and Clinical Applications Hillsdale, NJ: Lawrence Erlbaum

Graber, Doris A. 1984 Processing the news : how people tame the information tide. New York : Longman,

Grass, R, C. 1977 "Measuring the Effects of Corporate Advertising," Public Relations Review (Winter), 19-50.

Gregory, A 2001 Public Relations and evaluation: does the rhetoric match the reality Journal of Marketing Management.

Gregory, A. 2000 How to Plan and Manage a Public Relations Campaign London, 2nd Edition, Kogan Page

Gregory, J. R. and Wiechmann, J. G. 1991 Marketing Corporate Image NTC Business Books.

Gronstedt, A. 1997 The Role of Research in Public Relations Strategy and Planning The Handbook of Strategic Public Relations & Integrated Communications, edited by Clarke L. Caywood, New York: McGraw-Hill, 34-59

Grunig, J 2003 Qualitative methods for assessing relationships between organizations and publics. Gainesville,.FL: Institute for Public Relations. www.instituteforpr.com

Grunig, J. E. 1996 “An Overview of PR Evaluation.” Paper presented at a meeting of the German Public Relations Association in Munich, June 15

Grunig, J. E. 1983 Basic research provides knowledge that makes evaluation possible. Public Relations Quarterly, 28 (3), 28-32.

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