Papers

Harvard Style description

Kurtzman, C., 2006 Marketing to the MySpace Generation & The Economics of Social Networking http://www.adastro.com/apogee/social.html?dtr August 2006

Available from

http://www.adastro.com/apogee/social.html?dtr

Abstract

"Something truly extraordinary has been happening in the online world over the past two years, but unless you are between the ages of sixteen and twenty-five, you probably don't even know about it."

The fundamental economic premise underlying social media ventures is that much of the cost of operating a social media web site is largely insensitive to scale. The social network provides a mechanism for generating content while the users do all the actual content generation. The objective then becomes creating a large enough user base such that the revenue generated per user is greater than the costs of operations, spread out over the entire user base. If this can be achieved, then the operating margins are potentially quite exceptional indeed.

Keywords

...

Technorati tags

XPRL Tags

Comments

Courses that suggest this as reading matter

Social Media Superclass

On-Line PR.

Interactive Media Strategies