Introduction

This course is for Public Relations Practitioners to introduce Social Media and its applications.

This four week course of intensive home study, lectures and seminars, introduces Internet mediated influences on public relations and provides opportunities for learning how these media change the nature and practice of Public Relations with 'hands on' experience of the most significant media.

Available Courses

Universities

National Trade and Professional Associations

Commercial providers recognised by National Trade and Professional Associations

Essential reading

Books

Haig, M (2001) The essential guide to public relations on the Internet London: Kogan Page.

Papers

MySpace

Future of Media Report

Journals

Periodicals

Web sites

Online Social Networking Examples

Blogs and podcasts

Richard Bailey's Article

Podcast production services

RSS Guides

PR practitioner resources

File shareing

Optional reading

Books

The Long Tail

Papers

Military Communication and Research Resources

Dynamics of information access on the web

Social Media Features for Newspaper Sites What are newspapers implementing on line for thier readers.

Dunbar Triage: Too Many Connections

Social Media and the Networked Public Sphere

Journals

Periodicals

Web sites

BBC 3G Useage report March 2006

a BBC report with references to gartner and other research

XPRL

Mobile Video forecasts

The long tail video

a reading list

ePR

Building Internet Assets

Blogs and podcasts

Speedo Case Study

Charectoristics of a blog

Podcast Directory

PR practitioner resources

The Internet Press Centre Online

Web stats tools

Social Media Hosting services