The Public Relations Bibliography

 

Social Media and the Networked Public Sphere

Page history last edited by David Phillips 3 yrs ago

Papers

 

Harvard Style description

 

Mejias, U. A., 2006 Social Media and the Networked Public Sphere http://ideant.typepad.com/ideant/2006/07/social_media_an.html#more August 2006

 

Available from

 

http://ideant.typepad.com/ideant/2006/07/social_media_an.html#more

 

Abstract

 

Can social media increase and improve civic participation? If so, in what ways? There's a lot being said and written about the subject these days, but it is difficult to get a clear overview of the opinions. I attempt here to collect viewpoints both for and against the premise that social media is creating a better public sphere, and analyze them in the context of what constitutes a public and its antithesis, a mass. In presenting what are sometimes extreme positions within this debate (too idealistic v. too critical), my hope is to begin to understand the reality that lies in the middle, and come closer to understanding social media's potential (and limitations) as a tool to bring about social change.

 

 

 

 

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Comments

 

Courses that suggest this as reading matter

 

Social Media Superclass

 

On-Line PR.

 

Interactive Media Strategies

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